With over 3 billion users and advanced targeting capabilities, Facebook Ads remain one of the most powerful tools for businesses, brands, and Shopify store owners to drive traffic, generate leads, and boost sales.
In this comprehensive guide, we’ll cover everything you need to know—from how to run ads, how to use the Facebook Ads Manager, to common user questions like how much Facebook Ads cost and how to stop ads on Facebook.
Whether you’re a small business owner, Shopify seller, or digital marketer, this guide will help you use Facebook advertising effectively in 2025.
🔍 What Are Facebook Ads?
Facebook Ads are paid promotional posts shown to users on Facebook, Instagram, Messenger, and the Audience Network. They allow you to target specific demographics, interests, and behaviors to drive action—whether it’s product purchases, lead generation, app installs, or brand awareness.
📊 Why Use Facebook Ads in 2025?
- 🎯 Advanced audience targeting
- 🔁 Dynamic retargeting
- 📈 Detailed ad performance insights
- 🌐 Multi-platform delivery (IG, Messenger, Reels)
- 💳 Pixel-based conversion tracking
For Shopify store owners and online brands, Facebook advertising offers unmatched reach and performance—if managed properly.
🧰 How to Run Facebook Ads (Step-by-Step)
Step 1: Set Up Facebook Ads Manager
Access the Facebook Ads Manager at facebook.com/adsmanager. This is your central hub to create, manage, and analyze your campaigns.
Step 2: Choose Your Objective
Select your goal: Conversions, Website Traffic, Engagement, Leads, etc.
Step 3: Define Your Audience
Use filters like:
- Age, gender, location
- Interests (fitness, gadgets, skincare, etc.)
- Custom audiences (website visitors, past buyers)
Step 4: Choose Ad Placement
Let Facebook auto-place, or choose manually between:
- Facebook Feed
- Instagram Feed & Stories
- Messenger Ads
- Reels
- Right column (desktop)
Step 5: Set Your Budget
You can start with as little as $5 per day. Most campaigns scale between $20–$100/day based on objectives and results.
🔎 How much do Facebook Ads cost?
On average, the CPC (cost-per-click) ranges from $0.40 to $1.50, but costs depend on your niche, competition, and audience.
Step 6: Create Ad Creative
Use image, carousel, or video formats with:
- A clear headline
- A scroll-stopping visual
- A strong call-to-action (e.g., “Shop Now”, “Learn More”)
Step 7: Track & Optimize
Use Facebook Pixel and Events Manager to monitor purchases, add-to-carts, and retarget non-converting visitors.
🧠 Facebook Ads Library: Learn from Competitors
Use the Facebook Ads Library at facebook.com/ads/library to research live ads from any brand, competitor, or niche.
This powerful tool helps you:
- See what types of creatives work
- Study messaging strategies
- Stay updated with ad trends in your industry
Searching your niche in the Facebook ad library is a free way to gain inspiration and avoid guesswork.
🛠️ Facebook Ads Manager vs. Meta Business Suite
While Meta Business Suite is a dashboard for managing posts, pages, and messages, the Facebook Ads Manager is specifically designed to:
- Build and launch ad campaigns
- Analyze ad performance
- Manage budgets and A/B testing
- Scale high-performing ad sets
To manage ads in Facebook professionally, always use the Ads Manager platform.
❓Common Questions About Facebook Ads
🙋 How to run Facebook ads?
Follow the steps above using Facebook Ads Manager. Set your goal, define your audience, create your ad, and launch.
❌ How to stop ads on Facebook?
If you’re a user annoyed by too many ads, click the “…” menu on any ad and choose “Hide Ad” or adjust ad preferences in your Facebook settings.
🛑 How to get rid of ads on Facebook?
There is no complete way to remove all ads (as Facebook is ad-supported), but you can limit them by adjusting your ad interests.
💰 How much are Facebook ads?
They vary by industry. Average CPC is $0.50–$1.50. Budget efficiency depends on creative quality and targeting.
🧹 How do I delete Facebook ads?
Go to Ads Manager, click on the campaign, and toggle it off or delete the campaign entirely.
📌 Key Tips for Facebook Ad Success
- 🖼️ Use mobile-first creatives (vertical format)
- 💬 Include clear, benefit-driven copy
- 🔁 Retarget visitors with dynamic product ads
- 🔬 A/B test headlines and CTAs weekly
- 🧪 Monitor frequency to avoid ad fatigue
🚀 Final Thoughts: Mastering Facebook Ads in 2025
Facebook Ads remain the #1 paid media platform for performance marketing—especially for Shopify, local businesses, and service providers.
When managed correctly, ads on Facebook and Instagram can generate consistent ROAS (Return on Ad Spend) and long-term brand loyalty.
If you’re ready to scale using high-converting Facebook ad campaigns, work with a specialist who knows how to target, optimize, and convert.
📞 Need Help with Facebook Ads?
As a Shopify Expert & Performance Marketer, I help brands launch, optimize, and scale Facebook Ads across UAE, KSA, UK, and Pakistan.
🎯 Services include:
- Facebook Pixel Setup
- Product Testing Campaigns
- Custom Creatives (UGC, Video, Reels)
- Retargeting Funnels
- Full Meta Ads Management
👉 Contact me today at digitalawais.com and let’s grow your brand profitably.
Author:
Awais Saeed – Facebook Ads Expert | Shopify Store Strategist | Founder of digitalawais.com Contact Me